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To follow your website's traffic with Google Analytics:

  • Create a Google Analytics account if you don't have any.

  • Go through the creation form and accept the conditions to get the tracking ID.

    media/google_analytics_account.png
  • Copy the tracking ID to insert it in Odoo.

    media/google_analytics_tracking_id.png
  • Go to the Configuration menu of your Odoo's Website app. In the settings, turn on Google Analytics and paste the tracking ID. Then save the page.

    media/google_analytics_settings.png

To make your first steps in Google Analytics, refer to Google Documentation.